Delighted is shutting down: what European B2B teams need to know before June 30, 2026

If you are running NPS, CSAT, or CES surveys through Delighted, your platform is shutting down on June 30, 2026. That date is not a soft deadline. After it passes, your dashboard goes dark, your active surveys stop collecting responses, and every piece of historical feedback data you have accumulated gets permanently deleted.

This is not a rumor or a speculative wind-down. Qualtrics, which acquired Delighted back in 2018, has confirmed the shutdown as final. Annual renewals stopped on July 1, 2025. Monthly subscriptions stopped renewing after May 31, 2026. The clock has already run out for a large portion of the user base.

For European B2B teams in particular, this migration moment deserves careful thought. Not just because you need a replacement tool, but because the replacement you choose will determine how well your customer feedback program survives and scales over the next several years.

Why Qualtrics is sunsetting Delighted

To understand where you are going, it helps to understand what happened.

Qualtrics acquired Delighted in 2018 to gain a foothold in the mid-market. Delighted was fast, simple, and genuinely good at one thing: getting NPS scores into a dashboard with almost no setup time. That simplicity made it popular with product teams, customer success managers, and CX leads who needed feedback infrastructure without the overhead of an enterprise platform.

But Qualtrics has been moving steadily upmarket. Their current product strategy is built around AI-powered XM Suites designed for large enterprises. Delighted does not fit that roadmap. Rather than invest in a mid-market product, Qualtrics made the decision to retire it and redirect those resources elsewhere.

The result is that a meaningful portion of the B2B SaaS market, companies that built feedback programs around Delighted's simplicity, now need to find a new home quickly.

What Delighted users are actually losing

Before you migrate, it is worth being honest about what Delighted was and was not.

Delighted was excellent at the basics. You could spin up an NPS survey, connect it to your CRM, and start seeing scores within a day. The interface was clean. The setup was minimal. For teams that just needed a score and a dashboard, it delivered.

But Delighted also had real limitations that many teams lived with rather than solved.

Limited multi-survey governance. Teams running NPS alongside CSAT for different departments often ran into data collisions. If your customer success team and your support team were both using Delighted, scores from different programs landed in the same place. Separating them cleanly was difficult.

Weak year-over-year reporting. Longitudinal trend analysis was not Delighted's strong suit. Teams that wanted to track score movements across quarters or map feedback against product releases typically had to do that work outside the platform.

No EU data residency. This one matters more than most Delighted users realized until GDPR enforcement became more serious. Delighted processed and stored data on US infrastructure. For European companies handling customer data, that created compliance exposure that was easy to ignore when enforcement felt distant and difficult to ignore as regulators have sharpened their focus on cross-border data transfers.

No SEPA or EUR billing. A minor friction point for small teams but a real procurement headache for mid-market European companies with finance departments that need local billing.

The GDPR problem that migration solves

This is the part of the Delighted shutdown conversation that most migration guides skip over, and it is the part that matters most for European teams.

Under GDPR, customer feedback data is personal data. Survey responses can include names, email addresses, job titles, company names, and open-text comments that describe specific business relationships or interactions. All of it falls within the scope of the regulation.

When that data flows through a platform with US infrastructure, two problems emerge. First, the data transfer itself must be covered by an appropriate legal mechanism. Second, the platform's data processing, storage, and deletion practices must align with GDPR's requirements around retention limits, subject rights, and data minimization.

Delighted, as a US-hosted product, was never built with EU data residency as a design principle. Many European Delighted customers were relying on standard contractual clauses to cover the transfer gap, a mechanism that works but adds compliance overhead and is not as clean as keeping data in the EU entirely.

The shutdown is a forcing function. You are already migrating. The question is whether you use the migration to fix the GDPR exposure at the same time or carry it forward into your next tool.

For teams at SaaS companies, fintechs, healthtechs, and professional services firms operating under EU jurisdiction, choosing a platform with native EU data residency is not just a nice-to-have. It is the decision that lets your DPO sign off without conditions.

What a good migration actually looks like

Most migration guides frame this as a technical exercise: export your data, rebuild your surveys, reconnect your integrations. That is all necessary. But it misses the bigger opportunity.

A platform migration is one of the few moments where you can redesign your feedback program from scratch without disrupting an ongoing operation. You are already rebuilding. You might as well build something better.

Step 1: Export your historical data before anything else. This should already be done. If it is not, stop reading and do it now. After June 30, that data is gone. Export your full response history from Delighted as a CSV. Download all your survey configurations and note your current sending rules, segments, and integration setups. You will need this as a reference when you rebuild.

Step 2: Audit your current feedback program honestly. Before you rebuild in a new tool, ask whether the program you had in Delighted was actually working. Were your response rates where you wanted them? Were multiple teams running surveys in ways that created confusion or data overlap? Were you doing anything with the scores beyond tracking them in a dashboard? Was there a loop-closing process, meaning did detractors hear back from anyone? Most teams will find at least one of these was a weak point. Fix it in the rebuild.

Step 3: Map your distribution channels. Delighted's primary delivery mechanism was email. If that is all you were using, rebuilding is straightforward. But modern feedback programs typically span three channels: email surveys sent post-interaction, in-product or website widget surveys triggered by behavior, and link-based surveys embedded in onboarding flows, support signatures, or renewal conversations. Make sure your new platform handles all three cleanly.

Step 4: Reconnect your integrations with better configuration. Most CRM and helpdesk integrations in Delighted were set up once and never revisited. The migration is a good moment to review whether your survey triggers are firing at the right moments. An NPS survey sent two days after onboarding is not measuring the same thing as one sent thirty days after go-live. Reconfiguring your triggers during the migration is much easier than doing it later when your program is running.

Step 5: Plan for your historical data in the new platform. Your response history from Delighted will not map automatically into a new tool. Even if you cannot import it directly, preserve it in a spreadsheet and document your baseline NPS at the time of migration. You will want that reference point when you are reporting on score trends twelve months from now.

What to look for in a Delighted replacement

The market is not short of survey tools. What it is short of is survey tools built specifically for European B2B teams that care about compliance, simplicity, and integration quality in equal measure.

EU data residency. Not just GDPR compliance in the marketing copy. Actual infrastructure hosted in the EU, preferably Frankfurt or Ireland, with a data processing agreement that specifies where your data lives and how it is handled.

NPS, CSAT, and CES natively supported. These three survey types cover the full lifecycle of B2B customer feedback. Relationship surveys, transactional satisfaction surveys, and effort scoring serve different purposes and should all be available without workarounds.

Multiple distribution channels. Email delivery alone is not enough. You need web widget and embedded link options to reach customers at the right moments across different parts of the journey.

CRM and helpdesk integrations. HubSpot, Salesforce, Pipedrive, Intercom, and similar tools are where your customer data lives. Your feedback platform needs to push scores and responses into those systems so your team can act on them in context.

Clean multi-workspace or multi-team support. If more than one team in your company is running surveys, you need clean separation between programs. Scores from customer success should not collide with scores from support.

EUR billing and SEPA payment support. For European companies, procurement is easier and VAT handling is cleaner when your SaaS vendors bill in euros. This is a small thing that makes a meaningful operational difference.

Transparent, mid-market pricing. Delighted was reasonably priced for what it did. The replacement should be too. Enterprise platforms that require a sales conversation to get a quote are built for a different customer.

Why this moment matters for European B2B teams specifically

The Delighted shutdown is hitting European teams at an interesting time. GDPR enforcement has matured significantly since the regulation came into force in 2018. The Schrems II ruling and subsequent regulatory guidance have made data residency and transfer mechanisms much more scrutinized. The appetite among EU data protection authorities for enforcement actions against non-compliant data processing has grown.

At the same time, the B2B SaaS market in Europe has matured enough that there are now genuinely good purpose-built alternatives to the US-centric tools that European companies were using by default. You do not have to accept a tool that was built for the US market and adapted for GDPR compliance as an afterthought.

The Delighted migration is a window to make a better choice. The companies that use it well will come out the other side with a feedback program that is more compliant, better integrated, and built on infrastructure that will not create compliance conversations with their DPO every time there is a regulatory update in Brussels.

Frequently asked questions

What happens to my Delighted data after June 30, 2026?

After the shutdown date, all customer data is permanently deleted. There is no mechanism to retrieve it once the platform closes. Export everything before the deadline.

Can I migrate to Qualtrics XM instead?

Qualtrics is recommending its own XM Suite as the migration path. For most mid-market B2B teams, this is not the right fit. Qualtrics XM is an enterprise platform with enterprise pricing and complexity. If your team found Delighted's simplicity valuable, moving to Qualtrics is moving in the opposite direction. It is also still US-hosted infrastructure, which does not solve the EU data residency question.

How long does a migration actually take?

A straightforward migration, rebuilding your core surveys and reconnecting integrations, typically takes between one and three weeks for a small CX team. The longer part is usually getting internal stakeholders aligned and testing the integration with your CRM before going live. Starting at least four to six weeks before your deadline is sensible.

Will my historical NPS trend lines be broken?

Your score history from Delighted will not automatically carry into a new platform. Export your historical data, document your baseline NPS at the time of migration, and note the platform change in your reporting so anyone reviewing trend data later understands the context.

Do I need to notify my customers that I am changing survey platforms?

In most cases, no. The customer-facing survey experience does not change. That said, if your privacy policy or cookie consent notices reference Delighted specifically, you should update those to reflect the new platform and its data processing terms.

The bottom line

The Delighted shutdown is not a crisis. It is a calendar event with a known deadline and a clear action required. The teams that handle it well are the ones that treat it as a rebuild opportunity rather than a scramble to find the nearest replacement.

For European B2B companies, the rebuild opportunity is particularly meaningful. You can move your feedback infrastructure to EU-hosted, GDPR-native infrastructure. You can clean up multi-team survey governance. You can reconnect your integrations more thoughtfully. You can choose a platform that will grow with you rather than one that is already being wound down.

The one thing you cannot do is wait. Export your data, evaluate your options, and give yourself enough time to rebuild your program properly before June 30 passes.